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Review on ConversionRuler by Julio Solano

Revainrating 4 out of 5

Conversion Tracking Tool For Email Campaigns

I like that it's easy to use for my clients; they don't have to install anything or learn how many different fields there are. It is great because you don't always know what each person will be interested in when doing a survey. Sometimes it gives a number out of one question instead of the total of all questions - not sure why! Also sometimes it does give inaccurate numbers (like 5% vs 95%) so make sure to double-check those results with other surveys you've done before jumping straight to percentages. We do A/B testing in our email campaigns but we realized that people were getting confused about which button was most effective. Using this tool helped us see where we needed more clarity with our emails by giving an accurate breakdown of conversions. It's easy to use; it has many useful features for tracking conversions of landing pages across multiple channels (email campaigns). The dashboard view is not very user friendly - I wish there were more tabs at top level so that you could see everything in one place rather than having to go into each channel separately. Highly recommend! We are using this tool primarily for email campaign conversion reporting but also have other purposes such as SEO performance monitoring.

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Pros
  • The reporting is very helpful and easy to understand
Cons
  • The dashboard is not very user friendly and the tab structure is not intuitive