1) It is very user friendly2) The filters are great3) I like that it can be used across all devices4) Integration into other platforms5) Customizable6) Easy integration7) You get some free credits when signing up8). Some of my contacts have not received any texts from me in over 2 months - no idea why this happens but we're trying everything! This could use more help/support if needed- just saying, there's nothing else out here as far as messaging integrations go. We wanted something really simple (and cheap!)to integrate our marketing automation platform into GSuite so anyone who signs up has access through their gmail account which means they don't need another username or password created specifically for them.