The ease of use, very friendly user interface that is easy to learn for new users; also its reliability in detecting high risk accounts/transactions which are otherwise not detected by other solutions available today such as Netlock or SafeWise etc.; it's free trial option makes me feel more comfortable about using this tool compared with many others out there currently (some charge you big bucks just try them). I am unable identify any dislikes so far but will update when found if needed! This product has been immensely helpful at identifying suspicious transactions within our bank account records - we have seen an increase from 1% upto 20%, depending upon how active customers remain after being identified through detection rules set up via cleanyou system / API integration.