In fact, my wife and I would make others think we're in our 30s, but we're not. This is one of the reasons. The sun's rays hit the face and cause dryness, sunburn, skin cracks, etc. We know that even on cloudy days, the sun can damage the skin through UV rays. When I found out about this, it was clear that I needed protection. This is excellent protection - not greasy, but not thick like aveeno for the body. Goes on easily and gently, helping your skin feel refreshed. Even helped on some days when the sun exposure lasted longer than planned and saved us from sunburn. Great product, expensive but worth it.
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