The ability to create custom reports, export data in xml format with all of our fields included is great! We can't think about anything that we don’t like or are not able to do at this time when using their software. It's very easy to navigate through pages as well as use filters/search functions which makes it quick & efficient if you're looking up information quickly (in order to make an informed decision). I also love how they have set-up multiple email templates so there isn't much work needed after setup has been completed other than making minor changes here's some examples - 1) If someone doesn't answer within 24hrs then send them another 2 emails until get response 3) When sending out survey invitations add "this will be used only by customers who purchase from us" 4)"This would really help me save my business." 5) Whenever creating.