I like that it has many templates available for different purposes! It's also very easy customizable (I can make my own!). The only thing i dislike about this tool so far are some of its limitations when you're using Google Adwords integration - most likely because they don't have full control over their ad campaigns at all times- but we were able solve them by creating our custom ads instead which worked perfectly fine in terms or conversions/impressions ratio anyway :) We've been managing giveaway promotions since last year now without any issues from what other tools suggested us before trying wourse out itself;-).
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