LOVE! This product! Someone actually asked me about it. You saw it at Target. I immediately went to the Target site as it was not available. I thought so, Revane. Not only was the price better, but more features and better design! I love that it has two sides for versatility. You can rotate your iPad (tablet) horizontally on one side of the pillow and vertically on the other. It has grooves so that it can lie down easily and stably. The grooves also allow you to choose the distance you want to see (near or far). It was a great invention and I am very happy with my purchase. I use this every day. The iPad has a sleeve that turns into a stand, but you can sit higher. I can put it on my knees and it stays in place. It's really strong and doesn't bend. happy customer