I like that it helps me keep track of all my clients, projects as well has keeping up to date with invoices/contracts etc which are really important in our business! It also lets us send out mass emails at once rather than sending one email per client so we can save time too!! Nothing i dislike about this software though but could maybe add more functionality such being adding photos or videos into your contact card would be great if you're using social media tools then why not? Great way find contacts who have already been added through other means (eg google) when they don't come directly from an enquiry form - saves having them fill another survey online just because their details may seem similar enough without knowing what else is different between two records.