If you are familiar with the similar Barton watch strap, this one is almost identical. I own both brands and the only difference I could tell is that the Ritche is about half an inch longer and $11 cheaper. The build quality is excellent, the materials are very good and the finishes are amazing. I have both the brown and black Ritche straps and they both look great with my Seiko Cocktail Time. I particularly like brown. The manufacturer's photos correspond to reality. Also, contrary to some reviews, the width of the strap will be slightly narrower. Functionally it doesn't matter, but from an aesthetic point of view it's a positive thing in my opinion.
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