The features are very detailed, easy-to understand which makes it easier in using them as compared from other softwares like SAS or SPSS etc.,The interface can be slightly improved but not much I would say since this one has all things that you will ever need within your reach at any time even when working offline! No complaints here so far though :)It helps me perform data mining/analysis related tasks easily without having heavy programming skills required; It saves my valuable research work by providing quick results while going through thousands upon thousand files quickly ; Being able compare different aspects between two companies such comparing their market share size wise over years togetheretc.; Also being capable enought o get insights into customer behaviour patterns across channels.