I like that it collects all of my testimonials from different sources such as social media sites or email campaigns which makes managing them much easier than having people fill out forms manually every time we want new ones added. It would be great if you could edit your own comments (at least add some formatting) rather then using pre-written text but this isn't possible so far when writing our responses. We use it primarily with clients who are looking at purchasing products through us. This helps give more credibility since they will see multiple positive experiences from other users before making any kind of purchase decision.