I was skeptical at first, thinking how much of a difference can a purple shampoo make? But KERAGEN Color Enhance Purple shampoo completely blew me away! Not only did it effectively eliminate those unsightly yellow tones on my blonde locks, but it left my hair feeling soft, moisturized, and super shiny. Bonus points for being sulfate-free and enriched with keratin, panthenol, vitamins, collagen, and jojoba oil. It's like giving my hair a luxurious spa treatment right at home. Highly recommend thiSee full review