Easy to use - no need for technical expertise! I like that it's easy to see what my CTR is as well as how many impressions/clicks / conversions are coming from each campaign. It has been very helpful in identifying which campaigns need attention so we can make adjustments accordingly. For now, there isn't much else about this software that I don't like. However, if you're looking for something simple but powerful then give it a try. You will not be disappointed. As of right now, I have almost fully eliminated manual entry into our account management system (which was taking up close to an hour per day). The interface is intuitive and straight forward. Very little learning curve required. This saves me time while also giving us reports at all times that show where we are spending money vs. where we should prioritize spendings.