I like how easy it was to set up, configure, and use as well as how inexpensively we were able to integrate with our app as opposed to other services that are more expensive or just not as simple to setup. The customer support has been great so far too! We have had some issues getting alerts out but they've worked quickly to resolve them. Would love if there was a way for us to be notified when someone tries to update their profile info without logging in first (this happens sometimes). This would eliminate any confusion about who owns what data. Having access to all of my profiles at one place makes managing things much easier than having multiple logins and passwords.