It's easy for non-technical people who have never ran their own website but want one, it was free & simple enough so they could use/modify as needed.
At first I didn't like how some of my friends thought this service would not last very long because after awhile you loose interest in your page if no new members join (you know when all those pages with 50+ pictures get boring). But once we had our community going again there were tons more users wanting access which made things much better since then!