I've had trouble getting hair dye to stay in my hair for years. Truly white roots will not take on any color at all. Literally a day later the color starts to fall out completely and after a week it becomes unrecognizable like the color on the box. This product has been on my hair for over three weeks now and I still have a good amount of color and no white roots. I can probably go another week or two without repainting. Four weeks might not sound like a lot to some people who are used to dying their hair every two or three months, but for me it's a lifetime. I immediately ordered three more boxes. The only wish is that they offer more color variety.
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