I love that it is so easy to use! You can create all kinds of different types of campaigns in minutes without having any coding knowledge required at all. It's not very expensive for small businesses like ours which has helped us keep our budget within reason as well. The customer service could be better - they're great but sometimes their response times are slow or non-existent if we have questions about things outside what they offer directly through liveforce itself (such as third party integrations). We've been able solve most issues ourselves with just some quick research online, though when something does need support from them my experience hasn't always matched up perfectly there either. But overall this tool works really well, especially compared to other tools where everything takes longer than expected/isn't user friendly enough. Our team members get lots done each day.