I like how it's so simple to use! The layout is clear and easy to follow while still being visually pleasing. The analytics are pretty good too (as far as what you get for free). It doesn't have some specific features that other platforms do offer but if those were added they'd be awesome. If you're looking at this platform because you want to track user experience or learn more about data analysis then go ahead! You won't regret it. We're using KIIS for tracking our website usability metrics and we've been able to see where users struggle with certain aspects of our site.