We have used this software for our New Product Launch at work, it was very easy-to use especially when you are working with multiple people in different locations around world as we do! It's good that there were no glitches while using them so far but I am sure they will continue improving their products more than others out here since its still young compared other competitors like Marketo or Pardot which has been established longer time ago already. The main benefit i can see from smartlaunch would be how quick everything goes through once an idea gets approved by someone else who works remotely away form us where ever he/she may live (in US).