First, the pictures are deceptive. This paper is shipped folded and flat, not on a roll. I'm not the best gift wrapping so I prefer to roll them up to avoid extra unwanted creases. The colors are also a bit washed out compared to the photos shown. The color doesn't matter to me as I ordered it and wanted something other than 'birthday' wrapping paper (we already have quite a few of these), but if you want bright, vibrant colors you should probably look elsewhere. They are double sided and one side is more colorful than the other, but the problem is that the colors can bleed through the paper a bit. If you're wrapping a gift with dark contrast printing, that paper isn't thick enough to hide everything completely, and the drawings are spread out just enough to be easy to see. I suppose this will work fine if you're packaging something that's already in a plain box for use, just not as plain as I was hoping.
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