I really liked the color. It had a very subtle crimson hue that perfectly fits the Crimson Brown name. The product was also easy to apply. However, he washed himself off after 4 showers. Keep in mind that my girlfriend's hair is bleached and color fades much faster on bleached hair. Her natural hair is dark brown/black and this KAO product actually stayed on her dark roots significantly longer. So if you have bleached hair I don't think this product is worth using as it only lasts a week. If you plan on applying this to your natural hair, do so. This will take at least a few months.
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