I like that it's easy to use, but also has some good features such as being able to search for specific topics. It's also very flexible in what they can do with their service. I think it could be improved by adding more filters, or perhaps even having the ability to create your own custom filters. Also, I wish there was a way to import your own hashtags into the app so you don't have to manually add them each time. But those are minor issues. If you're looking for an easy way to track trending topics for your business, this is a great option. The main benefit of using this service is that it allows me to see what people are talking about via twitter. This helps me understand what my customers want.