I love that it's easy to use! The customer support team are always very helpful when you have any questions about your campaign or if there is anything they can help with during setup etc - even after launch (which has been amazing!). It allows me send my clients beautiful hand written correspondence which makes them feel special while also being able to track their engagement rate in one place so we know how well our campaigns perform together as part of each other’s overall strategy/campaigning process.- Great toolkit- Easy integration into MailChimp & Infusionsoft.