The texture is definitely firm and feels like it should last a long time. For only a few dollars it's very good. The color is lighter than the picture, but that doesn't bother me. I used two other rulers to ensure all measurements are correct. If you can read a ruler, you should be able to read it in inches and centimeters as well as possible. A bit of pink has fallen onto the white but it doesn't interfere with the function of the product unless you think so.
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