This was a great buy!* 96" vs the standard 60" - gives you a whopping 90cm more!* Larger than a standard retractable roulette reel. Easier to find on a messy craft or sewing table.* Simple and practical. Removes quickly and easily with a light press of the large button. Infinitely better than trying to crush a tiny button (like some foreign discount models) and a lot easier than trying to hammer and hold a flexible tape measure. * Printed with dark ink so the markings are clear and easy to read. * Metal vs Plastic, the quality of this metal case is better than acrylic/plastic models. *Keep it within reach by hanging it by the metal hanging hole. * Clear starting line so you get accurate and consistent measurements. Much more advanced measurements than imported models that don't have a starting line and allow you to guess where the measurement should start by discarding all your measurements (even if only a few). * Convenient metal thumb tab at the end - much easier/better than just a metal edge.* It's PINK!
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