I bought it and used it twice, the first time (1st 2 pics) I applied it to my natural blonde/light brown hair and left it for an hour and it turned out to be quite light pink. The second time I actually bleached my hair and then applied the color for about 45 minutes and it came out a lot more like a cotton candy color. I've been doing this for about a week and a half and the front part is fading very quickly but the rest seems to be holding the color very well. I would recommend rinsing and washing the hair with cold water, which helps me a lot.
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