I love how easily you can set up posts for your page, and then have them sent out at different times throughout the week or month! It's also very easy to target specific audiences with certain interests by selecting keywords within a post.
There are some features I wish were more intuitive (for example, it could be easier to find older content). But otherwise, this system has been great so far! We've gotten tons of engagement from our followers because we're able to interact directly through social media instead of having to go through third parties like Facebook/Instagram ads.