I like being able to see where my customers are at in their journey, what they're looking for from me, how long it takes them to buy etc. It's also very easy to create custom reports so you can track progress over time. The UI could use some work - there isn't much differentiation between different types of accounts (ie free or paid). There should be more ways to segment by account type. We've been using sticktail as our primary tool for tracking conversion rates since we launched 3 years ago. Our sales team uses sticktail daily for reporting purposes but haven't used it for personalization yet. Sticktail has been a great tool for our team. It is easy to use and has a wide variety of features. It is a great tool for tracking and measuring our customer journey. It is also a great tool to help our team understand customer feedback. I would like to see some more new features added to the platform. Sticktail is a great tool and has helped us understand our customers better. It is also a great tool to track our customer journey.