I like being able to see where my customers are at in their journey, what they're looking for from me, how long it takes them to buy etc. It's also very easy to create custom reports so you can track progress over time. The UI could use some work - there isn't much differentiation between different types of accounts (ie free or paid). There should be more ways to segment by account type. We've been using sticktail as our primary tool for tracking conversion rates since we launched 3 years agoβ¦