I see. Why put a box in another box? But if you put a big shipping label right in the middle of the front of the box, you know what it's all about, the design part that makes it attractive to a kid (Marketing 101), yes. So my 6 year old cutie is about to open this for Christmas and doesn't know what the heck she's even looking at. Is it possible to remove the label from the box without ruining the image underneath? no Excellent. Thanks for that. I'll give it to her anyway and I'm sure she'll love it once she understands what it is. Just maybe for the future, don't put a shipping label on the front of the box. Such things are clearly a gift for someone. I don't know many 6-year-olds who shop on Amazon.
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