You know this is a debatable position, but... men have skin too. In essence, men's skin is no different from women's except, as you know, the social conditioning that men are tolerated and even praised for signs of aging while women are scolded for the same natural phenomenon. And of course hair growth. But basically, there's nothing to say men can't use the same facial cleansers as women other than a slight stigma and a lack of belief that they need to do anything special to take care of their face. It's made for men. The cleanser has a creamy texture and is definitely less drying on the face than a shower gel wash which my husband currently does. The problem is convincing him, as a stereotypical skincare person, to add something to his daily routine. He admitted his skin felt less dry than usual after using it, so maybe that will convince him to keep going. In addition, it smells very fresh and pleasant and does not sting on freshly shaved skin.
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