This morning, I applied a single coat, let it sit for an hour and a half, and rinsed it off in the shower. When I toweled off, I was so disappointed--I was barely a shade darker than before. Later in the day, I tried putting on a second coat, left it on for an hour and a half, and again, rinsed it off. It was a little better, but not what I was looking for. Fast forward four hours. I've long since rinsed off the tan, but it's even darker than it was before. It's actually the shade I was looking for! So now I'm pretty happy with the results.For reference, I'm super pale with pink/cool undertones, and the color looks amazing on me. Not orange at all!
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