I like that you can customize your own design to fit any business needs, as well as being able to use it for different purposes such as advertising or employee training. The fact that there is no limit in terms of file sizes makes this program very flexible. It's easy enough to learn but also allows advanced users who are familiar with other programs to take advantage of all its features. You may need some technical knowledge to set up everything correctly. This isn't an issue when using someone else to do so, however if you're not comfortable doing things yourself then look elsewhere. We've used Look to create digital displays both at our office and out in public spaces. They have allowed us to easily update information without having to constantly go back into another system.