I've been using Mally Volumizing Mascara for a long time because I thought I couldn't find anything better. I'm a little picky about my mascara. This should come up easily with no lumps or "spiders" forming. It needs to be worn all day without reapplying and is easy to take off at night. It absolutely cannot irritate my eyes. First of all, it should make my eyes pop. I prefer not to smear my eyes, but that has always seemed like an impossible wish. I'm an older woman so I don't expect to look like I'm in my 20's but I want to make the most of what I have. It offers everything I love about Mally but at a lower price. I like a thin brush because it allows me to get to the roots of my lashes, giving the effect of eyeliner, without having to apply something that ages me (which eyeliner sometimes does). When I run this brush over my eyelashes, I sort of rotate the brush. (Yardley of London called this "twisting" in the '60s.) If needed, you can use a comb to soften the look of the eyes if you'd like. Even though my eyes water and the mascara melts, it doesn't irritate my eyes at all. I've used MANY different mascaras over the past 40 years and this is my favorite. . . beautiful! ;) Oh yes, I almost forgot! It doesn't smudge so I can finally apply mascara to my bottom lashes without constantly wiping away the shadows other brands have left (shhh! yes, even Mally). UPDATE: Late 2019 and this is still my favorite mascara. I tried several times to change it because it was out of stock at the time of ordering. Baaad! I'm staying with Vivienne Szabo. It hasn't let me down for almost three years.
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