When I worked at Google, we used to use this tool for our marketing team as well! The tools are very useful if you want some additional data points about what's happening in each step during an event like product launch or checkout process flow etc - it can be super helpful when trying out new features/designs before rolling them into production codebase / live site rollout cycle! Also worth noting how often does they update their API endpoint? Sometimes its hard keeping track sometimes there isn't any notification until after deadline passes (or even worse) which makes things more difficult because now i have no idea whether my changes were successful since last time around :). They do offer monthly trial but not sure why would anyone really need such subscription model other than using free version while testing stuff up front? Definitely give these guys chance!! We had been working closely together over past 2 years where one was handling UX design.
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