I like how easy it was to create campaigns from my sales rep's leads in our Salesforce database using this tool! It also allowed me access any information needed without having to go directly through an account manager or another team member who had more experience with certain aspects.
The ability to make changes midstream has been great as well because sometimes we need adjustments during execution but can't always get someone else involved right away (or ever). This software makes creating custom lead scoring reports extremely user friendly compared to other similar tools out there - especially when you have multiple criteria being tracked across various channels/media types.