For Pentax, making an expensive camera, even a crop for reporting, even a fast and reliable one, is not comme il faut - it is considered a budget option for users. However, the functionality is expensive, as are the chips, which are now in short supply. There is a version that it will become cheaper by 20 thousand, which still wonโt make it much more accessible, but competitors wonโt lose prices either, and after some time the camera will still become more popular in requests
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