The ease in which we can access our supplier details, search by product number or SKU etc., as well as adding new contacts with one click! Also it's free for small amount if activity (less than $10k). It could be better when you need more customization options but I think that they are working hard towards solving this issue too - definitely worth checking out though :) Our main benefit was being able use their API service within my internal ERP system instead using 3rd party solutions like JD Edwards/Inforis M3 /MPS integration systems used widely at large companies worldwide; also reduced time spent finding information about your vendor partners through multiple channels such searching via Google searches + manual records lookups vs just clicking an "Add" button online.
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