Great for selfies and zoomed phone calls. I have to be on the phone all day because of work, and I'm a bit older than everyone else, so looking tired always annoys me. It really brightens up my face. Here there are cool and warm environments. Warm makes it look more like ambient light from indoor lighting at the end of the day, while cool makes it look like daylight. And you can adjust the brightness so that it doesn't irritate your eyes. However, they are not bright enough to completely replace the flash.
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