The userfriendly interface and the flexibility to implement it in your own way. Also the service level agreement that covers all parts of the solution. The implementation process was not efficient enough. It took us much longer than expected to get our first production line up and running. The support at the time when things were difficult for us, as well as the aftercare provided by the vendor, were very good. As with any software there will always be some rough edges during the implementation process. We have solved the problem of producing consistent product information in several different formats. It's easy, fast & efficient for our business needings! I love how user friendly it was when we first started using this software - no issues at all with learning or training new users that came into my office during implementation phase (as well as current ones). Maybe more in depth tutorials could be provided by their support team? This would help people without programming experience learn quickly what they can do within minutes once familiarized themselves w/the system..