The ease of use for all users is one thing I like best about this tool! It's not too difficult or complicated with many options in order to make sense out of your information. What I don't really love are some features that can be found only if you have access to advanced account management within seller central (which may require additional licensing). This software has made my life so much easier when working with multiple accounts at once. Data collection becomes very efficient thanks to its ability to pull data across various platforms and store them in an organized fashion. And then we're able to easily share those files as needed by our team members who work remotely.