Very soft and gentle, but effective. I use it for both my 2 year old and my 6 year old. And both love it. It is much softer than Oral-B children's toothbrushes. My 6 year old daughter loves brushing her teeth and says her Radius brush is very gentle on her teeth and gums. The grip on the handle makes it very comfortable to grip whether it is held by an adult or a child. Also very nice colors! In general I like it!
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