I really like this stand. It easily holds my 10-inch Kindle Fire HD tablet, despite being in a fairly thick case. The stand works in both horizontal and vertical positions. I needed this extra feature because my case only sits horizontally and I sometimes want my tablet to stand vertically. I also use it on my Samsung Galaxy tablet. I find this particularly helpful when cooking as I like to keep my recipes where I can see them. The stand is also height adjustable, which is very convenient. I love how adaptable this holder is and I don't know how I managed without it. Get one and you'll see lol.