The best feature that I love about backtracks was its ability to create custom dashboards for my team members within our organization. It allowed us to see all of our metrics at once so we could easily keep track of them in real-time without having to go through multiple tabs/websites. One thing that I dislike about this tool is it requires you to have an account set up with some other 3rd party service provider (like Google Analytics). This makes tracking more difficult if not impossible as well because you need two accounts that are linked together. If you're looking for something super simple for your entire team or even just 1 person to use then this product will work great. Tracking individual user activities, number of downloads, amount spent per download, etc.