I once took a survey to see if celebrities were using the products they were promoting. When we spoke to other people who took the survey, we all agreed that we all believe celebrities use products that are better than what's available to the average Walmart shopper. This toothpaste reminds me of that because if I had to pick a toothpaste that has more design than a regular tube of toothpaste, this is it. First of all, it's the aesthetics of the tube. Something in gold looks a bit like a designer, but the black writing on a white background is simply trendy - minimalist and stylish. I really enjoy opening the drawer in the bathroom and seeing her there because it's like clicking on the perfect Instagram picture. Another feature of this toothpaste that is an improvement is that it comes with its own tube clip. I don't know if it's really called that, but it's something you can attach to a tube of toothpaste to push up (and hold) the toothpaste while you use it. I know the clip on the toothpaste tube isn't a big deal per se, but it's a very handy extra that not all toothpaste tubes have, and it's really well done. I mean, even this clip is aesthetically pleasing. Now for the taste. That is delicious. Really good, but in a mature, upscale flavor, not in the "brushing teeth as a fun grower" style. The only thing I miss is the "fresh" feeling when I've finished brushing my teeth. It cleans my teeth and it really feels like a designer experience, but if it just had a touch of freshness or maybe some spice I'd absolutely love it.
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