The best thing about brandtracker is that it helps me understand my target audience, their problems are solving needs & wants etc., I can also see what marketing activities resonate better with them which will help in strategizing future campaigns for products or services they need most (as per our analysis). There's nothing much to dislike as of now but if you're looking at tools like this then do check out some other options too before choosing one! It has helped us plan more effective market research strategies by analyzing consumer behavior patterns from various online sources including social media platforms such as Facebook/Twitter / Instagram.