The ease to use interface, how quickly I was able get up an running with their platform as well has being very helpful in understanding what they are doing when it comes time that you need assistance or questions answered! There aren't any cons at this point but if there were i would only be happy about them not existing anymore than needed too because we have been so pleased by all aspects thus far!! We like having everything under one roof-it makes our lives easier especially since my husband travels often now (he's out west).