I like that it is easy to use, has great reporting capabilities for all of our accounts with them (TV/radio). They have recently added more platforms such as mobile apps which can be integrated into campaigns in real time! The cost per impression seems high compared other ad networks but we are able to target specific audiences very well within their network so this isn't an issue at present - however if you don’t need targeting then maybe there would not seem much benefit from using someone else? We started working wth matommy about 4 years ago when they were known simply by 'the agency'. Nowadays everything looks different & confusingly named etc., and its hard keeping up what things do or aren't available anymore without having access via one person who works closely together witheverybody involved. As long as your looking specifically for TV only ads i think it still makes sense.