The ease of use, no matter your skill level or experience in translation. It is great to get feedback from the team members that are translating as they work through it. Sometimes you have one translator translate something incorrectly. This can be corrected by another member but when there isn't anyone else available to correct themselfs, then it has to go back and forth between multiple people until a perfect version gets put out in the translation queue! If I had any issues with their product, support would be at my beckon call 24/7. Their communication and customer service was impeccable. Delivering our products to international markets was difficult without an easy way to communicate what changes needed made to each language version. With Deluxe's help we were able to streamline the process tremendously.