I really like how easy it was to use! We are able streamline our marketing efforts by finding new customers in real time that match up with what we already do (website content). That being said this product has some features which aren't as user friendly such "advanced search" or more specifically searching through different categories of products within one website page/category etc.. So if you're looking at creating your own tool set then yes definitely go ahead but make sure they have good customer support available too because sometimes things get confused when setting them all together so be prepared!! Marketing efficiency & ROI increase after implementing liquid's platform + sales funnel improvement -.